Autopoint 1969 Business Aids Catalog

A division of CORY Corporation
3200 W. Peterson Ave.
Chicago, Ill 60645

1969 Business Aids Catalog

This catalog is from the personal collection of Joseph Senesac who was Sales Promotion Manager for Autopoint in the 1960s.

Version 1.01, 9 October 2004
© 2004 by Robert L. Bolin.
Voice: 402-472-2731 | Email: rbolin2@unl.edu
No copyright is claimed for the original Autopoint catalog.

Return to the Pencil Resources Pages page.

Introduction
Autopoint Pencils
Contents of the Business Aids Catalog
Product Name Index
Model Name Index
Notes

Introduction

Autopoint was a manufacturer of mechanical pencils, ball point pens, and desk-top accessories. This catalog shows the product line at the peak of its evolution. In 1969, the Autopoint product line had been built up incrementally over a period of about 50 years. The next year Autopoint was bought by Gillette. Within a few years, the product line had been decimated.

This catalog was used with the "Trademarks Catalog" which showed the trademarks and stock art which was available for use on Autopoint pencils.

This catalog is in a specially printed three-ring, loose-leaf binder. The individual pages are dated. I put the date 1969 in the title since the binder itself is dated June 1969 and a majority of the pages are dated 1969. Also, I put the Peterson Avenue address in the title because that was the address of Autopoint in 1969. On the catalog reproduced, a label was used to change the address shown on the back cover to the Western Avenue address where Autopoint moved after it was bought by Gillette.

For earlier views of the Autopoint product line, see the 1927 catalog and 1930 catalog. Gillette eventually did sell Autopoint, and the company exists today. Although it has a smaller product line, a new Autopoint Company still makes excellent pencils. The Autopoint Company web site is available at:

http://www.autopointinc.com/info.html

NOTE: I need more catalogs. A catalog from the mid-1930s would show the intermediate stage of evolution between the pencils sold in the 1920s and those sold in the 1960s. Also, a catalog showing the Realite product line would be useful. Autopoint sold a variety of pencils, including double-ended pencils, under the Realite brand name between the 1920s and World War II.

Autopoint Pencils

In 1969, most Autopoint pencils had the same basic design. A number of excellent features -- such as the "GRIP-TITE" tip -- had been developed in the early days of the company. Over the years, those features were incorporated into each new pencil. The basic Autopoint design features are shown on the guarantee page, Page 4, shown below.

NOTE: Several Autopoint pencils did not use the basic design described on the guarantee page.

The pencils in the Patrician (No. 200) and Whitehall (No. 300) sets shown on Page 7 use a Propel-Repel mechanism.
The Challenger Pencil, No. 40 and 140, shown on Page 18 use a Propel-Repel mechanism.
The Pacemaker Pencil, No 90, 90S, 190 and 190S, also shown on Page 18 use a spiral mechansim.

According to Sol Shulman, who was president of Autopoint in the 1960s, Autopoint bought the propeller-repeller mechanism from another company.

The story of the Pacemaker pencil is discussed in a web page called, An Autopoint/Dur-O-Lite Mystery - Solved.

Contents of the Business Aids Catalog

Since each page is fairly large, I have provided links to the pages in the catalog rather than incorporating them directly. You can view only the pages you are interested in. A Product Name Index and a Model Name Index are also available.

Page: -- Title --
1: Business Aids - Front Cover
2: Leading companies which use Autopoint; Shows the logos of 40 prominent companies
3: pen & pencil sets - Section Title Page
4: Autopoint Pencils Features and Guarantee
5: The Crown Jewel Pen and Pencil Sets; Sets No. 179/679 and 179F/679F; Pencils No. 179 and 179F; Pens No. 679 and 679F
6: Jetliner pen and pencil sets; Sets No. 20/620 and 120/620; Pencils No. 20 and 120; Pen No. 620
7: Autopoint pen and pencil sets; The Patrician (No. 200); The Whitehall (No. 300)
8: "Rocker action" pencils; Standard Rocket, No. 65 and 165; DeLuxe Rocket, No. 67 and 167; Supreme Rocket, No 68 and 167
9: Executive Pencils; The Executive, No. 48 and 148; The Golden Executive, No 48G and 148G; The Executive Imperial, No. 28 and 128; The Golden Executive Imperial, No. 28G and 128G
10: Top Drawer...; The Top Drawer, No. 72 and 172; The Top Drawer, Jr., No. 72X; The Executive Director, No. 52G and 152G
11: "All-purpose" pencils; Slim Utility Pencil, No. 6 and 106; Jumbo Utility Pencil, No. 76 and 176
12: Twinpoint; The Twinpoint, No. 8 and 108; The Checker, No. 10
13: Ultra-thin lead pencil; UTL General, No. 3106
14: UTL Twinpoints; UTL Draftsman, No. 3107; UTL Professional, No. 3108
15: Autopoint's guaranteed "year round" pencils; The Chief, No. 64 and 164; The Jr. Chief, No. 64X and 164X; The Calendar, No 64C and 164C; The Chart, No. 64CH and 164CH
16: ...a round barrel pencil...; The Round, No. 30 and 130; The "Year Round" Calendar, No. 30C and 130C; The Round DeLuxe, No. 32 and 132; The "Year Round Calendar Deluxe, No. 32C and 132C
17: Autopoint dialer pencils...; The Panelled Dialer, No. 12T and 112T; The Round Dialer, No. 64T and 164T
18: Magic grip" economy Pencils; The Challenger, No. 40 and 140; The Long-Spiral Pacemaker, No. 90 and 190; The Short-Spiral Pacemaker, No. 90S and 190S
19: pens - Section Title Page
20: Autopoint's famous Perfecto cartridge...
21: d'Largo/Contoura; d'Largo, No. 658 and 659; Contoura, No. 688 and 689
22: Slim Medallions; Golden Medallion, No. 518; Silver Medallion, No. 519
23: Contempera/Elegantá; Elegantá, No. 654; Contempera, No. 669
24: Custom Designs; Signet, No. 549M; Cub, No 629; Crown, No. 649M; Sceptre, No. 809
25: The Challengers; Ultra Slim, No. 501; Slim, No. 624
26: The Imperials; Slim Imperial, No. 644M; Regular Imperial, No. 801M
27: Long liner Office Pens; Super-Fine, No. 682; Medium or Stenopoint, No. 692
28: Autopoint's Penstik...; Penstik, No. 672; Penstik, No. 673
29: Desk pens; Taper, No. 629; Silver Lancer, No. 826; Golden Lancer, No. 826G
30: ...Ring-O/...packette; Ring-O, No. 640 and 650; Packette, No. 36 L&E, 136 L&E, 137 L&E, and 137 L&E
30-A: No. 576, Pocket Peeper pen
31: accesories - Section Title Page
32: blank
33: Autopoint memo cases; No. 212, 218, 220, and 222
34: ...memo cases plus...Lancer pen; No. 230, 232, 235
35: Magic Index; No. 304, 304-I, and 305
36: The Execudex index, No. 301
37: List finder index, No. 307/No. 316 ash receiver
38: Autopoint Memorama; No. 110-112
39: Useful accesories...; Knife, No. 400 and 400C; Elite Letter Opener, No. 202
40: Autopoint Dateblocks; No. 950
41: Autopoint refill items
42: Add Valuable Name Brand identification...; Merchandise-Display Tops; Can Tops; Printed Ferrules
43: Here's what our customers say...
44: Back Cover

Product Name Index

Ash Receiver, No. 316 Page 37
Calendar Pencil, No. 64C and 164C - Page 15
Contempera Pen, No.669 - Page 23
Crown Jewel Pen and Pencil Set, No. 179/679 and 179F/679F - Page 5
Challenger Pencil, No. 40 and 140 - Page 18
Chart Pencil, No. 64CH and 164CH - Page 15
Checker Pencil, No. 10 - Page 12
Chief Pencil, No. 64 and 164 - Page 15
Contoura Pen, No. 688 and 689 -Page 21
Crown Pen, No. 649M - Page 24
Cub Pen, No. 629 - Page 24
d'Largo Pen, No. 658 and 659 -Page 21
Elegantá Pen, No. 654 - Page 23
Elite Letter Opener, No. 202 -Page 39
Dateblocks, No. 950 - Page 40
DeLuxe Rocket Pencil, No. 67 and 167 - Page 8
Execudex index, No. 301 and 301-I - Page 36
Executive Pencil, No. 48 and 148 - Page 9
Executive Director Pencil, No. 52G and 152G - Page 10
Executive Imperial Pencil, No. 28 and 128 - Page 9
Golden Executive Pencil, No. 48G and 148G - Page 9
Golden Executive Imperial Pencil, No. 28G and 128G - Page 9
Golden Lancer Desk Pen, No. 826G - Page 29
Golden Medallion Pen, No. 518 - Page 22
Jetliner Pen and Pencil Sets, No. 20/620 and 120/620 - Page 6
Jumbo Utility Pencil, No. 76 and 176 - Page 11
Jr. Chief Pencil, No. 64X and 164X - Page 15
Knife with Key Chain, No. 400C - Page 39
Long Spiral Pacemaker Pencil, No. 90 and 190 - Page 18
List finder index, No. 307 - Page 37
Magic Index, No. 304, 304-I, and 305 - Page 35
Medallion Pens, No. 518 and 519 - Page 22
Medium Long Liner Office Pen, No. 692 - Page 27
Memo Cases, No. 212, 218, 220, and 222 - Page 33
Memo Cases [with Lancer pen], No. 230, 232, and 235 - Page 34
Memorama, No. 910-912 - Page 38
Pacemaker Pencil, No. 90, 90S, 190 and 190S - Page 18
Packette [cartridge containing lead and erasers], No. 36 L&E, 136 L&E, 137 L&E, and 137 L&E - Page 30
Panelled Dialer Pencil, No. 12T and 112T - Page 17
Patrician Pen and Pencil Set, No. 200 - Page 7
Penstik, No. 672 and 673 - Page 28
Pocket Peeper pen, No. 576 - Page 30-A
Regular Imperial Pen, No. 801M - Page 26
Ring-O Loose-Leaf Pen, No. 640 and 650 - Page 30
Round and Round DeLuxe Pencil, No. 30 and 130 and 32 and 132 - Page 16
Round Dialer Pencil, No. 64T and 164T - Page 17
Sceptre Pen, No. 809 - Page 24
Short Spiral Pacemaker Pencil, No. 90S and 190S - Page 18
Silver Lancer Desk Pen, No. 826 - Page 29
Signet Pen, No. 549M - Page 24
Silver Medallion Pen, No. 519 - Page 22
Slide Blade Knife, No. 400 - Page 39
Slim Imperial Pen, No. 644M - Page 26
Slim Pen, No. 624 - Page 25
Slim Utility Pencil, No. 6 and 106 - Page 11
Standard Rocket Pencil, No. 65 and 165 - Page 8
Stenopoint Long Liner Office Pen, No. 692 - Page 27
Super-Fine Long Liner Office Pen, No. 682 - Page 27
Supreme Rocket Pencil, No. 68 and 168 - Page 8
Taper Desk Pen, No. 629 - Page 29
Top Drawer Pencil, No. 72 and 172 - Page 10
Top Drawer, Jr., Pencil, No. 72X - Page 10
Twinpoint Pencil, No. 8 and 108 - Page 12
Utility Slim Pen, No. 501 - Page 25
UTL Draftsman Pencil, No. 3107 - Page 14
UTL General Pencil, No. 3106 -Page 13
UTL Professional Pencil, No. 3108 - Page 14
Whitehall Pen and Pencil Set, No. 300 - Page 7
Year Round Calendar and Calendar DeLuxe Pencil, No. 30C and 130C and 32C and 132C - Page 16

Number Index

No. 6	Slim Utility Pencil	Page 11
No. 8	Twinpoint Pencil	Page 12
No. 10	Checker Pencil	Page 12
No. 12T	Panelled Dialer Pencil	Page 17
No. 20	Jetliner Pencil	Page 6
No. 20/620	Jetliner Pen and Pencil Set	Page 6
No. 28 and 28G	Executive Imperial and Golden Executive Imperial Pencils	Page 9
No. 29DM	Leads, Black, Mark Sensing (.046"), Box of 72	Page 41
No. 30	Round Pencil	Page 16
No. 30C	"Year Round" Calendar Pencil	Page 16
No. 30N	Leads, Black, Standard (.046"), Box of 72	Page 41
No. 31N	Leads, Colored, Standard (.046"), Box of 72	Page 41
No. 32	Round Deluxe Pencil	Page 16
No. 32C	"Year Round" Calendar DeLuxe Pencil	Page 16
No. 32K	Leads, Black, Thick (.076), Box of 36	Page 41
No. 32KC	Leads, China-Marking Crayon, Thick (.076), Box of 36 (Black)	Page 41
No. 33K	Leads, Colored, Thick (.076), Box of 36	Page 41
No. 33KC	Leads, China-Marking Crayon, Thick (.076), Tube of 6 (Red, Blue, Yellow)	Page 41
No. 34E	Erasers, Standard, Box of 72	Page 41
No. 35E	Erasers, Oversize, Box of 72	Page 41
No. 36 L&E	Packette [cartridge containing lead and erasers]	Page 30
No. 37 L&E	Packette [cartridge containing lead and erasers]	Page 30
No. 39E	Erasers, Oversize, Tube of 3	Page 41
No. 40	Challenger Pencil	Page 18
No. 40E	Erasers, Standard, Tube of 4	Page 41
No. 41E	Erasers, Small-Size, Tube of 4	Page 41
No. 41K	Leads, Black, Thick (.076), Tube of 8	Page 41
No. 41KC	Leads, China-Marking Crayon, Thick (.076), Tube of 6 (Black)	Page 41
No. 42DM	Leads, Black, Mark Sensing (.046"), Tube of 24	Page 41
No. 43N	Leads, Black, Standard (.046"), Tube of 24	Page 41
No. 44SN	Leads, Colored, Standard (.046"), Tube of 12 (Silver)	Page 41
No. 44SK	Leads, Colored, Thick (.076), Tube of 6 (Silver)	Page 41
No. 45PHN	Leads, Purple Hecktograph, Tube of 12	Page 41
No. 48 and 48G	Executive and Golden Executive Pencils	Page 9
No. 52G	Executive Director Pencil	Page 10
No. 64	Chief Pencil	Page 15
No. 64C	Calendar Pencil	Page 15
No. 64CH	Chart Pencil	Page 15
No. 64T	Round Dialer Pencil	Page 17
No. 64X	Jr. Chief Pencil	Page 15
No. 65	Standard Rocket Pencil	Page 8
No. 67	DeLuxe Rocket Pencil	Page 8
No. 68	Supreme Rocket Pencil	Page 8
No. 72 and 72X	Top Drawer and Top Drawer, Jr., Pencil	Page 10
No. 76	Jumbo Utility Pencil	Page 11
No. 90	Long Spiral Pacemaker Pencil	Page 18
No. 90S	Short Spiral Pacemaker Pencil	Page 18
No. 106	Slim Utility Pencil	Page 11
No. 108	Twinpoint Pencil	Page 12
No. 112T	Panelled Dialer Pencil	Page 17
No. 120	Jetliner Pencil	Page 6
No. 120/620	Jetliner Pen and Pencil Set	Page 6
No. 128 and 128G	Executive Imperial and Golden Executive Imperial Pencils	Page 9
No. 130	Round Pencil	Page 16
No. 130C	"Year Round" Calendar Pencil	Page 16
No. 132	Round Deluxe Pencil	Page 16
No. 132C	"Year Round" Calendar DeLuxe Pencil	Page 16
No. 136 L&E	Packette [cartridge containing lead and erasers]	Page 30
No. 137 L&E	Packette [cartridge containing lead and erasers]	Page 30
No. 140	Challenger Pencil	Page 18
No. 148 and 148G	Executive and Golden Executive Pencils	Page 9
No. 152G	Executive Director Pencil	Page 10
No. 164	Chief Pencil	Page 15
No. 164X	Jr. Chief Pencil	Page 15
No. 164C	Calendar Pencil	Page 15
No. 164CH	Chart Pencil	Page 15
No. 164T	Round Dialer Pencil	Page 17
No. 164X	Jr. Chief Pencil	Page 15
No. 165	Standard Rocket Pencil	Page 8
No. 167	DeLuxe Rocket Pencil	Page 8
No. 168	Supreme Rocket Pencil	Page 8
No. 172	Top Drawer Pencil	Page 10
No. 176	Jumbo Utility Pencil	Page 11
No. 179 and 179F	Crown Jewel Pencils	Page 5
No. 179/679 and 179F/679F	Crown Jewel Pen and Pencil Sets	Page 5
No. 190	Long Spiral Pacemaker Pencil	Page 18
No. 190S	Short Spiral Pacemaker Pencil	Page 18
No. 200	The Patrician Pen and Pencil Set	Page 7
No. 202	Elite Letter Opener	Page 39
No. 212	Memo Case	Page 33
No. 218	Memo Case	Page 33
No. 220	Memo Case	Page 33
No. 222	Memo Case	Page 33
No. 230	Memo Case [with Lancer pen]	Page 34
No. 232	Memo Case [with Lancer pen]	Page 34
No. 235	Memo Case [with Lancer pen]	Page 34
No. 300	The Whitehall Pen and Pencil Set	Page 7
No. 301 and 301-I	Execudex index	Page 36
No. 301B	Index Refill	Page 41
304 and 304-I	Magic Index	Page 35
No. 304B	Index Refill	Page 41
No. 305	Magic Index	Page 35
No. 307 and 307-I	List finder index	Page 37
No. 307B	Index Refill	Page 41
No. 316	Ash Receiver	Page 37
No. 338N	Leads, Colored, Standard (.046"), Tube of 12	Page 41
No. 400 and 400C	Knife	Page 39
No. 441K	Leads, Colored, Thick (.076), Tube of 6	Page 41
No. 441KC	Leads, China-Marking Crayon, Thick (.076), Box of 36 (Red, Blue, Yellow)	Page 41
No. 501	Utility Slim Pen	Page 25
No. 512	Leads, Black, "Real-thin" (.036"), Tube of 24	Page 41
No. 513	Leads, Colored, "Real-thin" (.036"), Tube of 12	Page 41
No. 514	Leads, Black, "Real-thin" (.036"), Box of 144	Page 41
No. 515	Leads, Colored, "Real-thin" (.036"), Box of 72	Page 41
No. 518	Golden Medallion Pen	Page 22
No. 519	Silver Medallion Pen	Page 22
No. 549M	Signet Pen	Page 24
No. 576	Pocket Peeper pen	Page 30-A
No. 619 [plus letters]	Ball Pen Refill	Page 41
No. 620	Jetliner Pen	Page 6
No. 624	Slim Pen	Page 25
No. 626	Taper Desk Pen	Page 29
No. 629	Cub Pen	Page 24
No. 640	Medium Point Ring-O Loose-Leaf Pen	Page 30
No. 644M	Slim Imperial Pen	Page 26
No. 649M	Crown Pen	Page 24
No. 650	Stenopoint Ring-O Loose-Leaf Pen	Page 30
No. 654	Elegantá Pen	Page 23
No. 658 and 659	d'Largo Pen	Page 21
No. 669	Contempera Pen	Page 23
No. 672	Penstik Pen [without eraser]	Page 28
No. 672 [plus letters]	Ball Pen Refill	Page 41
No. 673	Penstik Pen [with eraser]	Page 28
No. 674E	Ink Erasers, Tube of 4	Page 41
No. 675E	Ink Erasers, Box of 72	Page 41
No. 679 and 679F	Crown Jewel Pens	Page 5
No. 679TC and 679TC-31	Ball Pen Refill	Page 41
No. 682	Super-Fine Long Liner Office Pen	Page 27
No. 688 and 689	Contoura Pen	Page 21
No. 692	Medium or Stenopoint Long Liner Office Pens	Page 27
No. 801M	Regular Imperial Pen	Page 26
No. 809	Sceptre Pen	Page 24
No. 826 and 826G	Lancer Desk Pen	Page 29
No. 910-912	Memorama	Page 38
No. 950	Dateblocks	Page 40
No. 2250	Leads, Black, UTL (Ultra thin lead), Tube of 24	Page 41
No. 2251	Leads, Black, UTL (Ultra thin lead), Box of 72	Page 41
No. 3106	UTL General Pencil	Page 13
No. 3107	UTL Draftsman Pencil	Page 14
No. 3108	UTL Professional Pencil	Page 14

Notes:

Leads

In the 1920s, two leads were used in Autopoint pencils:

Thin (Writing) Lead	-	Thick (Checking) Lead
0.046" diameter	-	0.076" diameter

In 1938, 0.036" lead was introduced. Autopoint called that "Real Thin Lead."
In the 1960s, 0.05mm (0.020") lead was introduced. Autopoint called that "Ultra-Thin Lead" or "UTL."
By the 1960s, Autopoint used the term "Standard" for 0.046" lead.
Metric conversion:

Autopoint Name	Measure
Autopoint Name	Traditional	Metric
Ultra Thin Lead - UTL	0.020 inch	0.5mm
Real Thin Lead	0.036n inch	0.9mm
Thin - Writing - Standard	0.046 inch	1.1mm
Thick - Checking	0.076 inch

Note: Apparently, Thick - Checking (0.076") lead is no longer available commercially.

Model Numbering

The system of model numbers used in this catalog appears chaotic because it is based on the system first used in the 1920s. Over 50 years, numbers for new products were shoe-horned into the existing model number system.

A few products, mostly leads and erasers, have the same basic numbers they had in the 1920s.

1920s	1969
No. 12T	No. 12T
No. 30	No. 30N
No. 31	No. 31N
No. 32	No. 32K
No. 33	No. 33K
No. 34	No. 34E
No. 35	No. 35E
No. 36	No. 36L&E
No. 37	No. 37L&E
No. 39	No. 39E
No. 52	No. 52G

There have been a couple of major design changes. Although new models were renumbered, they were given numbers similar to older designs. For example:

Name	1920s	1969
Double Tip	No. 7	No. 8
Checker	No. 9	No. 10

When Real Thin (0.036 inch) lead was introduced in 1938, Autopoint numbered models using the smaller lead by adding 100 to the model number of their pencil using writing (0.046 inch) lead. Autopoint used a similar approach to numbering pencils using the UTL (0.020") lead. For example:

Name	0.046"	0.036"	0.020"
Utility	No. 6	No. 106	No. 3106
Twinpoint	No. 8	No. 108	No. 3107
Twinpoint	No. 8	No. 108	No. 3108
Dialer	No. 12T	No. 112T
Executive	No. 48	No. 148
Jumbo	No. 76	No. 176