Frauke Hachtmann
Interim Graduate Chair
Assistant Professor of Advertising
Contact:
141 Andersen Hall
402.472.9848
fhachtmann1@unl.edu
Bio:
Frauke Hachtmann is an assistant professor of advertising and interim chair of the Graduate Committee in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research, and promotional writing. In 2006, she received the college's Outstanding Faculty Service Award.
A native of Germany, she has led several study abroad programs to Berlin, Munich, and Dresden, and was part of the college's 2006-2007 Depth Reporting Team to Germany. A member of the international honor society Phi Beta Delta, she currently chairs UNL's Study Abroad Advisory Council. Prior to her teaching appointment at UNL she worked for the Nebraska Athletic Department as a media buyer, editor of the Red 'N White Newsletter, and in-house graphic designer for 23 collegiate sports. She came to UNL as a full-scholarship student-athlete on the women's tennis team. Bilingual in English and German, she brings international experience to the college and has been a sales promoter for many brands in Germany.
Hachtmann's research interests focus on cross-cultural value differences expressed in advertising, the impact of advertising on economy & society, and the scholarship of teaching and learning. She has published several refereed research articles in academic journals, including the Journal of Advertising Education andthe International Journal of Learning. She has presented many peer-reviewed papers at conferencesin a variety of different countries, including Germany, China, Canada, and the U.S. Part of her research has been supported by grants from Duke University and the UNL Research Council. She has been a fellow of UNL's nationally acclaimed Peer Review of Teaching Project since 2003 and has produced four course portfolios, one of which is featured in a book chapter in Inquiry into the Classroom: A Practical Guide for the Scholarship of Teaching and Learning by Savory, Goodburn, and Burnett (2007). In addition, she is a Peer Review of Teaching team leader and represents the college on the university-wide PEARL assessment steering committee.
Hachtmann also serves on the Executive Committee of UNL's Faculty Senate, the Fulbright Student Fellowship Committee, Christian Lieding Scholarship/Fellowship for Study Abroad Committee, the Faculty Leadership For Writing Initiative Steering Committee (FLWI), and the Christian Lieding Scholarship/Fellowship for Study Abroad Committee. On the national level, she serves on the Executive Committees of the Advertising Division and International Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC). She has recently been appointed as chair of the Membership Committee for the American Academy of Advertising (AAA). In addition, she serves on the editorial board of the Southwestern Mass Communication Journal.
She holds an undergraduate degree in advertising, an MA in journalism, and an MBA with an emphasis on international business from UNL. She is also working toward a Ph.D. in Teaching, Learning, and Teacher Education.
Curriculum vitae available upon request.
