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Retail Advertising Account Executive

JOB SUMMARY:

The Retail Advertising Account Executive is primarily responsible for sales and service of retail advertising accounts within the assigned sales territory.

ESSENTIAL JOB FUNCTIONS:

1. Develop and sell retail advertising within assigned sales territory, using sales aids and market information.
2. Make regular calls on established and prospective accounts within assigned sales territory to determine and evaluate needs and requirements. Develop advertising proposals aimed at satisfying those needs.
3. Maintain a close working relationship with other OWH departments, including Accounting and Advertising Customer Services.
4. Gather credit information and fill out credit review form for the Credit Manager, and assist in collecting delinquent accounts.
5. Keep abreast of newspaper and other media advertising trends, developments and merchandising techniques.
6. Process all orders and materials within established deadlines.
7. Maintain accurate and complete sales records and promptly submit all required reports.
8. Upon request, deliver or forward for National Advertising Department any promotional point-of-sale material that refers to national advertising schedules.
9. Be aware of co-op opportunities available to assigned advertisers
10. Be familiar with and know how to use advertising computer software to provide information and spec ads for use by advertising customers, including the Consumer Preference Study.
11. Know Advertising Divisionís procedures and company policies.
12. Develop and sell new and existing retail advertising accounts. Make calls in person and by telephone to prospective and existing accounts to evaluate and determine advertiserís needs.
13. Develop and present proposals to advertisers aimed at satisfying their needs and requirements. Work closely with the Creative Services Department in advertisingís developmental phase. Create and present speculative layouts on a monthly basis.
14. Prepare advertising materials including layout of ad, artwork, keying of information, completing billing tickets and information, typing of copy, communicating with Make-Up Department, and follow all required paperwork precedes to ensure correct publication of ad, including working with Advertising Customer Service Department to ensure advertiser satisfaction.
15. Know and utilize all sales aids to present advertising strategies. Know and participate in all special advertising promotions. Read provided periodicals on market and industry. Regularly attend department training.
16. Know and correctly apply Advertising Division and company policies and procedures, and local, state and federal laws when accepting and proofreading ads for publication.
17. Resolve, in a timely and professional manner, account conflicts by working with the Credit Department; issue appropriate credit with due following division/department policy and procedure.
18. Develop trust and confidence of advertisers. Develop and maintain professional rapport with assigned accounts.

MARGINAL JOB FUNCTIONS: Perform other work as assigned by Department Manager.

NECESSARY KNOWLEDGE, SKILLS, AND ABILITIES:

1. Knowledge of public relations, broadcast journalism, corporate communications.
2. Knowledge of business etiquette and business terms.
3. Ability to manage projects in order to meet deadlines and ensure the highest quality is maintained.
4. Ability to effectively function as a team player.
5. Ability to maintain confidentiality.
6. Knowledge of business etiquette and business terms.
7. Knowledge of advanced PC software system operations, such as Photoshop, desk top publishing.
8. Skill on keyboard and operating a personal computer software.
9. Skill in operating photography equipment and other office machinery.
10. Skill in organizing information, materials, and time.
11. Ability to use good situational judgment in dealing with employees, customers or other business contacts.
12. Ability to read, comprehend, and understand written and/or verbal instructions.
13. Ability to communicate verbally in a professional manner with co-workers, shareholders, visitors, and executive management.
14. Knowledge of communication theory and practices
15. Skill in reading and interpreting reports, general business periodicals, professional journals, technical procedures, and governmental regulations.
16. Knowledge of accounting principles and terminology.
17. Knowledge of government regulations.
18. Knowledge of PC spreadsheet software and accounting system operations.
19. Knowledge of business functions and processes.
20. Skill in math basics and accounting procedures.
21. Ability to produce accurate work.
22. Knowledge of accounting principles and terminology, particularly accounts receivable.
23. Knowledge of product marketing principles and practices.
24. Knowledge of product pricing and purchasing principles and techniques.
25. Knowledge of computer systems.
26. Skill in analyzing statistical trends, pricing, and profitability.
27. Ability to resolve employee problems and issues effectively.
28. Knowledge of product marketing principles and practices.
29. Knowledge of product pricing and purchasing principles and techniques.
30. Knowledge of computer systems.
31. Skill in analyzing statistical trends, pricing, and profitability.
32. Skill in algebraic equations.
33. Skill on keyboard and operating a computer terminal for mainframe and/or personal computer.
34. Ability to negotiate using win-win tactics.
35. Ability to organize and prioritize ideas, concepts, and information.
36. Ability to make decisions with good judgment.

EDUCATION AND EXPERIENCE: High School Diploma or G.E.D.

PHYSICAL REQUIREMENTS:

• Seeing: Must be able to read instructions and labels on product.
• Hearing: Must be able to hear well enough to communicate with co-workers and vendors.
• Standing/Walking
• Fingering/Grasping/Feeling: Must be able to operate PC and phone system.

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Job involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally.

Note: The statements herein are intended to describe the general nature and level or work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employemtn and are subject to change at the discretion of the employer.

CONTACT:
Nicole Murry, Recruiter
Office: 402-444-1434
Fax: 402-444-1731
E-mail: Nicole.Murry@owh.com
1314 Douglas St.- Suite 600
Omaha, NE 68102
www.omaha.com