UNL’s 90.3 KRNU to make format adjustments, create second web channel
FOR IMMEDIATE RELEASE: Aug. 11, 2009
Lincoln, Neb. -- 90.3 KRNU, the campus radio station for the University of Nebraska–Lincoln, is reformatting programming to further strengthen its position as Lincoln’s only authentic source for independent music. The new format will begin airing in time for the return of students for the fall semester. In addition, the College of Journalism & Mass Communications, which houses and oversees the station, is adding a second web channel for additional student-produced programming.
Rick Alloway, KRNU’s General Manager, said “Beginning this fall, the station is undergoing a programming adjustment and adding an additional web channel that will nearly double the amount of available programming and the opportunities for majors in the college. This fine-tuning of the 90.3 KRNU format will create a modernized training experience for students while focusing more attention on the alternative/indie music interests of the 18-24 year-old listening audience. At the same time, the creation of the second web channel will allow the continuation of the innovative and eclectic programming the college has always produced.”
The radio station will continue to be student-run and to serve as an academic training vehicle. “Some of the station's student-produced specialty shows will remain on the air, while others will move to the newly created web channel, which will feature a similar music format but a more eclectic mix of specialty shows along with student-produced news and sports programs. Just as 90.3 KRNU prepares to celebrate the 20th anniversary of the station's alternative/independent rock format, the program schedules for the broadcast station and its companion webcast are being streamlined to accommodate more music throughout the day, targeting the 18-24 year-old demographic,” said Alloway.
To promote the new format, KRNU will be partnering with local businesses and acting as a resource for concerts and events. KRNU is helping to promote the University Program Council Big Red Welcome concert on Aug. 22, 2009 at 9 p.m. on the greenspace to the north of the UNL city campus Student Union.
Contact:
Rick Alloway, General Manager, 90.3 KRNU and Associate Professor
University of Nebraska–Lincoln College of Journalism & Mass Communications
Phone: (402) 472-6856
Email: ralloway1@unl.edu
KRNU at Big Red Welcome
90.3 KRNU launched its new brand image to the incoming freshman class at Big Red Welcome’s free concert August 22 on the green space of the UNL student union. The event, sponsored by the University Program Council, featured three indie bands – Mighty Tiger, Little Black Stereo and VitalLight. The bands’ music is the kind that is played on KRNU.
