Advertising Specialization in Marketing, Communication & Advertising
Professional Track (Option II)The Specialization in Marketing, Communication and Advertising focuses on communication, culture, and organizations as well as marketing, advertising, promotional and communication strategies in cultural and international settings.
This track requires a minimum of 36 semester hours of credit. A thesis is not required. The major consists of 18 hours, 9 hours in the minor outside the college: Marketing and Communications Studies. Eighteen of the required hours in the major are core courses. Twelve credit hours must be earned in courses opened exclusively to graduate students.
Download the MCA Specialization Handbook
MCA Professional Track
| 1. Required Advertising and Public Relations Courses | |||
| ADVT 881 | Advertising and PR Audience Analysis | 3 cr. hr. | |
| ADVT 884 | Advertising Management | 3 cr. hr. | |
| 2. Elective Advertising and PR / Journalism Courses | 12 cr. hr. | ||
| Download MCA Handbook for a list of electives | |||
| 3. Required Marketing Courses | |||
| GRBA 813 | Managerial Marketing * | 3 cr. hr. | |
| MRKT 830 | Strategic Issues in Mrktg Comm. * | 3 cr. hr. | |
| 4. Elective Marketing Courses | 3 cr. hr. | ||
| Download MCA Handbook for a list of electives | |||
| 5. Required Communications Studies Courses | |||
| COMM 852 | Communication and Culture * | 3 cr. hr. | |
| COMM 886 | Organizational Communication * | 3 cr. hr. | |
| 6. Elective Communication Studies Course | 3 cr. hr. | ||
| Download MCA Handbook for a list of electives | |||
| 36 cr. hr. total ** | |||
| * Course open exclusively to graduate students | |||
| * Twelve hours must be courses open exclusively to graduate students | |||
