Advertising

The Specialization in Marketing, Communication and Advertising

Professional Track (Option II)

The Specialization in Marketing, Communication and Advertising focuses on communication, culture, and organizations as well as marketing, advertising, promotional and communication strategies in cultural and international settings.

This track requires a minimum of 36 semester hours of credit. A thesis is not required. The major consists of 18 hours, 9 hours in the minor outside the college: Marketing and Communications Studies. Eighteen of the required hours in the major are core courses. Twelve credit hours must be earned in courses opened exclusively to graduate students.

Download the MCA Specialization Handbook

1. Required Advertising and Public Relations Courses
	ADVT 881	Advertising and PR Audience Analysis	3 cr. hr.
	ADVT 884	Advertising Management	3 cr. hr.
2. Elective Advertising and PR / Journalism Courses			12 cr. hr.
3. Required Marketing Courses
	GRBA 813	Managerial Marketing *	3 cr. hr.
	MRKT 830	Strategic Issues in Mrktg Comm. *	3 cr. hr.
4. Required Marketing Courses			3 cr. hr.
5. Required Communications Studies Courses
	COMM 852	Communication and Culture *	3 cr. hr.
	COMM 886	Organizational Communication *	3 cr. hr.
6. Elective Communication Studies Course			3 cr. hr.
	Download MCA Handbook for a list of electives
36 cr. hr. total **
* Course open exclusively to graduate students
* Twelve hours must be courses open exclusively to graduate students