Bullseye: Exploring Advertising and Public Relations

Do you see advertisements and think “I could do better”? Do you wonder why some marketing campaigns are successful when others are not? Do you want to help promote products, services, and ideas?

As a member of the Bullseye Learning Community, you will explore careers in advertising and public relations. You will live in Sandoz Hall with other members of Bullseye and the members of the other two learning communities sponsored by the College of Journalism and Mass Communications: This Just In and Press Box.

You will connect with professors, upperclass students, and alumni working in advertising and public relations and visit local advertising and PR companies.

Community Details
Open To: First-year students interested in advertising and/or public relations
Location: Sandoz Hall
Courses: Fall:
Intro to Advertising & Public Relations (ADPR 251)
Basic Business Communication (JGEN 120)
Math for Journalists (MATH 203J)
Spring:
Principles of Mass Media (JOMC 101)
Intro to Statistics (STAT 218)
Meet the Faculty Sponsors
Dr. Charlyne Berens

Dr. Charlyne Berens

Associate Dean & Professor
College of Journalism and Mass Communications

 
Dr. Jerry Renaud

Dr. Jerry Renaud

Professor of Journalism
College of Journalism and Mass Communications

 
Dr. Frauke Hachtmann

Dr. Frauke Hachtmann

Advertising and Public Relations Head & Associate Professor
College of Journalism and Mass Communications