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UNL CAMPUS RESOURCES & TOOLS


CONDUCTING RESEARCH @ UNL


NATIONAL LIBRARY STATISTICS & MEASURES PROJECTS


RESEARCH METHODS COMMONLY USED IN LIBRARIES

  1. SURVEY
    A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.
    1. Conducting Surveys
      1. How to conduct a Survey
      2. Survey and Questionnaire Design
      3. Questionnaire Construction
    2. Survey Tools
      1. Qualtrics
      2. SurveyMonkey
      3. Zoomerang
      4. QuestionPro
      5. Flashlight
  2. FOCUS GROUPS
    A form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging.
    1. Conducting Focus Groups
      1. How to Conduct a Focus Group
      2. Introduction of Focus Groups
  3. USABILITY
    1. A technique used to evaluate a product by testing it on users.
      1. Research-based Web Design & Usability Guidelines
      2. Usability - Wikipedia
    2. Usability Tools
      1. Silverback (MAC)
      2. Morae
  4. INTERVIEW
    A direct, face-to-face conversation between a representative of the research organization (the interviewer) and a respondent or interviewee.
    1. Conducting Interviews
      1. General guidelines for Conducting Interviews
  5. TRANSACTION LOG ANALYSIS
    Most online systems will keep a log of online transactions, recording user inputs and outputs from the system. The logs can be analyzed to determine what users are accessing or searching, what path they take, and the results.
    1. Log Analysis Tools
      1. Analog
      2. Web Trends
      3. Google Analytics
  6. OBSERVATION
    A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded.

STATISTICAL SOFTWARE & RESOURCES

Carrying out assessment activities often requires the use of software to manipulate data.

  1. Software
    1. UNL SAS Workshops
  2. Tutorials & Online Texts
    1. Online Statistics: An Interactive Multimedia Course of Study
  3. Consulting @ UNL: Statics, Data Collection & Data Analysis
    1. Statistics consulting
    2. Bureau of Sociological Research (BOSR)
    3. Survey, Statistics and Psychometrics (SSP) Core Facility
    4. Nebraska Evaluation and Research (NEAR) Center
    5. Department of Statistics Helpdesk

WEBLIOGRAPHY



CONTACT:

Elaine L. Westbrooks, Associate Dean of Libraries
ewestbrooks2@unl.edu
402.472.2526