Social Media 101
Deb Averett and Christy Nelson, of Toolulu, spoke to PRSSA about social media. With the recent trending of Twitter, we asked them, is Twitter a fad?
While Twitter is growing exponentially in users, Averett said it could easily be swept up by something new and better someday. But instead of focusing on what might happen in the future, we might also look at what Twitter has already done. Twitter is changing the way businesses and consumers communicate. It's changing the way people build relationships with a brand.
Twitter is a great public relations tool because it allows companies and organizations to become more open, more transparent, with their customers. Twitter offers real-time responses and breaking news. It also helps people become more familiar with a company. Consumers are becoming less trusting of traditional advertising, but great companies who use