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University Communications

UNL Dairy Store

Catering Box, Catalog, and Advertisement Husker Cheese label Dairy Store hat Dairy Store on UNL Marketplace Dairy Store street tent Dairy Store website

A consistent look reinforces customer perception

Solve
Tradition and quality. The UNL Dairy Store needed every message built on those two words because it is selling to alumni who want a taste as good as they remember and gift-givers who want to share the best.
Create
Using consistent design elements and new product photography, University Communications remade every customer touch point - catalog, packaging, posters and environmental graphics – in the throwback UNL Dairy Store image.
Connect
Not only is the UNL Dairy Store consistently touting tradition and quality in print and on location, it is leveraging its position in the online UNL Marketplace to sell in new ways.