Greek Affairs challenged us to help them communicate with a diverse audience of prospective students and parents that UNL Greek life is a rich, rewarding experience – not the stereotype from popular media.
Create
University Communications planned and conducted a multi-day photo shoot in order to create an image-driven design in a magazine, postcards and the Greek website.
Connect
The variety of photography showing a diverse group of real UNL students made possible for Greek Affairs to communicate with distinct groups of prospective students with unique designs and the right message. As a result, Greek Affairs has a new way to connect with men about fraternities and women about sororities at the admitted student stage.