Survey Research and Methodology

Graduate Degree Program Summary

Graduate programs offered

Earn a Graduate Degree

  • MS in Survey Research and Methodology (47 cr, Option II only)
  • PhD in Survey Research and Methodology (90 cr)

Earn a Graduate Certificate

Certificates have their own deadlines and checklists; select one for details.

Online and Distance Opportunities

Some online coursework may be available for your program; contact dept. for details.

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Survey Research and Methodology

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Application checklist and deadlines

1. Required by Graduate Studies

2. Required by Survey Research and Methodology

  • Entrance exam(s): GRE or GMAT
  • Minimum English proficiency: Paper TOEFL 585, Internet TOEFL 95, IELTS 6.5
  • Three recommendation letters
  • Statement of purpose

When sending GRE or TOEFL scores, our institution code is 6877 and a department code is not needed.

Application Deadlines for Survey Research and Methodology
  • Not currently accepting applications.

Application/admission is for entry in a specific term and year. Our academic year is divided into 3 terms: Fall (August-December), Spring (January-May), and Summer (multiple sessions May-August). Some programs accept new students only in certain terms and/or years.


The Survey Research and Methodology (SRAM) program offers M.S. and Ph.D. degrees and a certificate program. All three are very much cross-disciplinary. Areas of study include: cognitive survey research, intermediate and advanced data analysis, survey sampling, study design and management, data collection methods, instrument design, and testing and assessment, as well as cross-cultural survey research and methods. In addition, master's and doctoral students may choose from a wide range of minor area of emphasis.

The M.S. program is designed to provide students with comprehensive expertise in survey methodology, equipping them to conduct survey research and analysis in a wide range of fields in the public and private sectors, including health, education, media, official statistics, and polling. The M.S. program is a two-year non-thesis program which includes an internship with an external organization, agency, or company. The Ph.D. program offers research opportunities in areas such as data analysis, social and cognitive survey research, questionnaire design, survey error and the "total survey error paradigm", nonresponse, data collection challenges, and cross-cultural and cross-national survey research. The program is designed as a four-year program and requires a dissertation of original work that advances knowledge in the field of survey methodology. Ph.D. graduates are likely to have opportunities within academic settings, in government, business, and nonprofit sectors.

The SRAM program offers funding for research assistantships to promising M.S. and Ph.D. applicants and special opportunities exist to receive a scholarship funded by the Gallup Organization in Omaha.

Courses and More

Faculty and research

Where available, names link to bios or homepages and contact card icons () link to directory listings with address, phone, and email.

Dwayne Ball

Database Marketing; Market Research; New Product Development; Customer Relationship Marketing; Human Trafficking; Services Marketing and CRM; Database Marketing; Measurement and Problems of Measuring Difficult Constructs and Phenomena

Jim Bovaird

Novel Latent Variable Applications; Bio-Behavioral Data Analysis

Rafael De Ayala

Item Response Theory; Hierarchical Linear Models; Applied and Theoretical Psychometrics; Computer Adaptive Testing

Adam Eck

Survey Informatics; Environment and User Modeling; Autonomous Data Science

Antje Kirchner

Measurement Error; Nonresponse Error and Interaction of Error Sources

Kristen Olson

Survey Methodology; Non-Response Error, Measurement Error, Interviewer Effects

Jolene Smyth

Nonresponse; Questionnaire Design; Gender; Family

Leen-Kiat Soh

Multiagent Systems; Intelligent Education Systems; Machine Learning; Intelligent Agents; Data Mining; Image Processing and Analysis; Multiagent Systems

This summary page is maintained by Graduate Studies.
For additional details check out the dept./program website: Survey Research and Methodology.

Departments: Have an update for this summary? Contact Kurt Mueller.