Dr. Hoerl’s teaching and research specializes in the rhetoric of social protest, feminist criticism, and public memory. Drawing upon the insights of critical studies, Dr. Hoerl’s scholarship explores how popular media engage public controversies and respond to movements for racial and gender justice. Her book, The Bad Sixties: Hollywood Memories of Counterculture, Antiwar, and Black Power Movements critically interprets how fictionalized TV portrayals of women activists and “hippie chicks” have contributed to the backlash against feminism. She is the immediate past-editor of Women’s Studies in Communication, the leading US-based, quarterly, peer reviewed journal of feminist studies in communication, which is sponsored by the Organization for Research on Women and Communication.